This season’s Mob Wives campaign creatively reinvigorated the franchise with a new visual look and feel by presenting the ladies as more modern, more youthful and more rock n’ roll. With new potentially threatening cast members joining the show, our advertising playfully winks at the “Sharks and Jets” rivalry from West Side Story and successfully outperformed the previous season.

Creative: VH1 Creative Team

Photographer: Piotr Sikora

Stylist: Anastasia Marano

Photo Producer: Rebecca Lader