MTV Polaroid Diary

Inspired by the TRL Photo Booth of the 90s/00s, the MTV Polaroid Diary documented visiting artists and talent with a nostalgic, analog touch seen through a more modern lens. The Polaroid Diary project resulted in a record-breaking 200% increase in Social engagement through network-exclusive original content premiering same-day. This behind the scenes coverage cultivated a human connection from fans to beloved artists.

Concept, Creative Direction, and Photography: Rebecca Lader

Producers: Cheryl Krucas, Joshua Edwards, Alyssa Cotsalas, Vanessa Golembowski